Find your local advisor
New Breed UK boasts a thriving, ambitious and fiercely loyal team of nutritional advisors, responsible for progressing the performance of farm businesses.
Richard Rolfe
Director
Richard has worked in the ruminant supply industry since 1983. Richard has an expanse of experience in agriculture, having held advisory roles with J Bibby Agriculture, Dalgety, Franklands Feeds, and W & J Pye before establishing New Breed UK Ltd. Preceeding this, Richard obtained a degree from Seale Hayne Agricultural College.
In his leisure time, Richard runs a small flock of Pedigree Ryeland sheep and enjoys hacking out in the beautiful Lancashire countryside on his horse alongside his wife, Brenda.
Phil Robertson
Managing Director
Phil is responsible for the day to day running of the New Breed UK ruminant nutrition business. Phil has worked in the agricultural sector for over 20 years and boasts a strong track record in ruminant nutrition and leading large sales teams. Phil has a passion for helping both valued customers and our internal team members achieve their objectives whether in business or life, taking great pride in helping others succeed, grow and develop.
Living in North Cumbria with his two children (his greatest achievement), fiancé and dogs, Phil loves spending his valuable spare time out and about in the countryside and is a keen Rugby Union and football enthusiast.
Sarah Strachan
Business Coordinator
Sarah has been an Administrator for over 20 years and an integral part of the New Breed UK team for several years. Sarah is very much the voice of New Breed. Whilst not on farm on a daily basis, Sarah is on the phone to farming customers – New Breed UK’s number 1 priority – every day.
Sarah is a highly organised and detail orientated, supporting the business with a range of skills including: data processing, account administration, quality control, risk assessments and auditing work.
Sarah deems it a genuine pleasure to work with a such a knowledgeable and passionate team, even if they do like to play the odd practical joke every so often!
John Williams
Technical Sales Advisor – Additives –National
With an career spanning 29 years in the field of ruminant nutrition, John Williams has established himself as a seasoned expert in the industry. Throughout his professional journey, John has honed his skills and expertise while working with prominent companies such as Rumenco, ForFarmers, MicronBio Systems and Volac Animal Nutrition.
John’s passion for ruminant nutrition is matched only by his unwavering dedication to modern dairy farming practices. He possesses a keen interest in the holistic approach to dairy farming, recognizing the interconnectedness of various factors in achieving optimal results. Central to his philosophy is the utilization of natural microbial solutions to enhance farm productivity and sustainability.
John firmly believes that embracing natural microbial solutions offers a multifaceted approach to addressing on-farm issues. By harnessing the beneficial contributions of these solutions, John advocates for a sustainable and cost-effective approach that not only benefits the environment but also enhances farm business profitability and promotes animal performance and health.
Throughout his career, John has demonstrated a profound commitment to advancing the field of ruminant nutrition. His wealth of experience, combined with his innovative thinking and holistic approach, positions him as a valuable asset to the agricultural community.
As John continues to champion the integration of natural microbial solutions into modern dairy farming practices, his vision for a more sustainable and prosperous future for the industry remains steadfast. With his expertise and passion, John Williams continues to make significant contributions to the advancement of ruminant nutrition and the dairy farming sector as a whole.
Hatty
Trainee Ruminant Sales Advisor – National
Hatty is a trainee Ruminant Sales Advisor at New Breed UK, undergoing an internal and external training programme to become a technical sales advisor.
Prior to New Breed UK, Hatty has worked in the agricultural sector, with hands-on experience in beef, sheep and dairy farm systems. The majority of Hatty’s experience centres around rearing calves.
Living on the outskirts of Lancaster, Hatty has a passion for the outdoor and animals she can often be found out working her dogs.
Kathryn McMasters
Placement Student
Kathryn is from Ballymena in Northern Ireland. She grew up on a dairy farm at home which is now milking 270 Holstein-Freisians. At home Kathryn tried to be as involved with as many farm tasks as possible.
Kathryn is currently in her third year of studying Agriculture with Animal Science at Harper Adams.
In her free time Kathryn enjoys playing rugby and since moving to the Lancaster area has begun training with a local team in Kendal. While at home she was heavily involved in her local YFC and is hoping to join a club while on placement at New Breed.
Callum Patterson
Technical Sales Advisor –South West Scotland
Callum initially joined New Breed UK as a placement student, and then returned in 2021 full time after graduating with a Bsc Agriculture with Animal Science degree from Harper Adams University.
Callum was raised in Balymena, Northern Ireland. He has worked on farms since starting High School, both Beef and Dairy giving him valuable hands on experience. With this, Callum prides himself on offering practical knowledge combined with learned theory, and has been putting this into play to aid the progression of today’s fast-moving farming sector.
Callum lives in Newton Stewart with his fiancé Emma and dog Bella.
Ian Wozencroft
Technical Sales Advisor –Cumbria
Ian has been with New Breed UK since the company was founded in 2005, and in the agricultural sector for a total of 39 years.
Ian holds a BSc Hons degree in Agriculture and Agricultural Economics, and is a certified CowSignals trainer. Ian specialises in dairy cow nutrition, with specific expertise in balancing different forage based systems, and experience in precision feeding through extensive knowledge of parlour and robot feed curves. All backed up with a work ethic that puts customers first.
Julian Hall
Technical Sales Advisor –North Cumbria & Scottish Borders
Julian has been part of New Breed UK since 2021, specialising in rumen nutrition and CowSignals, as well as minerals and grass seeds.
Before his 34+ year stint in the agricultural supply trade, Julian studied at Brackenhurst College (now Trent University), obtaining a Certificate in Agricultural Merchanting. Julian went on to work for BOCM SILCOCK as a Cattle Specialist in the South and East Midlands before moving up to Cumbria in 2013 with ForFarmers.
Jordan Tipping
Technical Sales Advisor – North of England
Jordan holds a masters degree in Sustainable and Efficient Agriculture from Aberystwyth University, with a focus on ruminant nutrition, production, and genetics.
Jordan has worked in the agricultural sector for the last 7 years, covering ruminant nutrition, milk contracts, genetics and managing beef schemes. Dairy nutrition and production is her passion with a keen interest in transition and fertility success although still has a soft spot for beef and sheep.
Jordan worked alongside her partner at the Gretna House Charolais and Aberdeen Angus herd up until their recent dispersal resulting in the current record price for a female Charolais. She also has hands on dairy experience ranging from working with robots to calf rearing.
In her spare time, Jordan can be found out training her gundogs or eventing her horse.
James Chapman
Technical Sales Advisor – North East England & South East Scotland
James grew up on a 740 acre hill family farm with 500 hill ewes and 100 sucker cows in Northumberland, where is still based with his wife Laura and son Freddy. James worked on the family farm up until 2001, before he took a role with DEFRA and then on to roles in agricultural sales.
James is qualified with a diploma in Ruminant Nutrition from Harper Adams University, and is also AMTRA, FACTS and FAR qualified. James is passionate about providing the best nutritional advice and is dynamic in the way he thinks about providing best cost solutions, tailored to each individual farm need. In addition to ruminant nutrition James is a specialist in minerals, feed blocks, liquid feed, milk powders, fertiliser, grass seed and animal health.
Ian Lawson
Technical Sales Advisor – North East England
Ian grew up on a 400-acre mixed lowland family farm in the Wansbeck valley in Northumberland. Ian worked on the family farm – consisting of 100 Holstein Friesian dairy cows plus followers, 400 Mule and cross Texel ewes and 40 acres of arable land – up until 2011 when he moved to a career in agricultural sales.
Ian went to college at Kirkley Hall where he gained a National Diploma in Agriculture. He is also AMTRA and FACTS qualified.
Since working in agricultural sales, Ian has gained significant knowledge in the field of animal feeds, feed blocks, minerals, milk powders, animal health, grass seed, fertiliser and metal work handling systems.
Ian lives in North Tyneside with his wife Michelle, their 2 daughters, Libby and Ella, and Mabel, the family dog.
Jeremy Huck
Technical Sales Advisor –South Cumbria
Jeremy is one of the original members of the New Breed UK team, who contributed to setting up the business back in 2005 and continues to be a valuable asset to the team.
Lives and farms in his own right with his family in south Cumbria, Jeremy is an upland sheep farmer with a passion for sheep breeding and sheep and beef nutrition.
Jereemy is often seen frequenting Junction 36 Auction representing New Breed UK.
Ben Johnstone
Technical Sales Advisor – Cumbria
Ben has been part of the New Breed UK team since April 2023. Ben has been in the feed and nutrition sector for two years, and prior to that, worked as an AI and RMS technician.
Having worked in the industry for many years, Ben understands the challenges that farmers face and is driven by helping farmers through those challenges alongside the driven and passionate team at New Breed UK.
Luke Thompson
Technical Sales Advisor – Wales and South West England
Luke holds a degree in Agriculture from Brighton University and has been in the animal feed sector for 11 years, having worked for two large ruminant businesses before joining New Breed UK.
Preceeding this, Luke worked as a full time Head Herdsperson on a 340-cow grass-based spring calving herd. From this, Luke has a specific interest and experience in fertility, dry cow management, improve grazing platforms and overall efficiency and management. Luke is driven by helping customers improve their businesses through correct practical advice. Luke also enjoys looking for bottlenecks that are limiting performance on farm.
Dairy Cow Feeds
Beef Cattle Feeds
Sheep Feeds
Youngstock Feeds
Robotic Systems
CowTec
BeefTec
CalfTec
RobotTec
ForageTec
Forage and Slurry Additives
Grass Seeds
Fertilisers & Lime
MinTec
Mineral Straights
Feed Additives
Buckets & Blocks
About New Breed
Find your local advisor
Careers